Samsung has been the world's most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world. Samsung Group accounts for more than 20% of South Korea's total exports and is the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. The company's strong influence in South Korea is visible throughout the nation, which has been referred to as the "Republic of Samsung".
In 2007 Samsung Telecommunication Business reported over 40% growth and became the second largest mobile device manufacturer in the world.Its market share was 14% in Q4 2007, growing up form 11.3% in Q4 2006.In Q1 2008 Samsung strengthened its second position on the market and achieved 15.6% world handset market share.
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